Mt. Royal Bagel Co. Heats Up In-App Promotions with 40% Sales Success
A mobile app was their new way to break into a new market. Now they have better communication with customers, more sales, and 1,400 loyal app users and counting!
of in-app promotions result in sales
of current customers downloaded the app
loyal app users
How They Did It
When the owners of the Mount Royal Bagel Company of Montreal brought their bagels baked in a wood-burning oven to New Jersey, they needed a way to move into a new market and build up a loyal customer base. Their mobile app has helped them do both, especially to reach out to their “Royal Loyals” with incentives, online coupons, and loyalty programs.
How You Can Do It Too
A mobile app is a powerful marketing tool for a small business. Using the wide variety of features available on the Como platform, Andrew Cantor, Mount Royal’s Creative Director, created an app that meets his company’s unique needs. Based on his success, he’s happy to provide his top three tips for others who want to create their own small business mobile app:
Your app is a way to communicate with your loyal customers, so keep it updated! Remember, customers can’t buy into your business promotions if they don’t know about them.
Market Your App
To get app downloads, we promoted our app’s QR code throughout the store, in local papers, on our social media outlets, and on our website.
Location. Location. Location.
Since we’re off the beaten track, we added the map feature to pinpoint our exact address. This broke down the location barrier and helped new customers easily find the store.
With our younger audience being totally mobile, the app was one of our means to connect with the market we were aiming to reach… and as a result, our younger audience has grown.”
Mount Royal Bagel Company